AI News
-
How OpenAI's Realtime API is Rewriting Marketing Playbooks
From programmatic calls to social companions, OpenAI's breakthrough Voice API isn't just changing how we talk to AI—it's transforming how brands build relationships at the speed of conversation.
Friday, August 29, 2025 · Performics Labs Newsroom
-
GPT‑5 🚀 — How OpenAI's Unified AI Model Empowers Digital Marketing Builders to Reimagine Human‑Centric Campaigns
OpenAI's GPT-5 merges reasoning power with everyday accessibility. Here's how programmatic, search, social & e‑commerce marketers can build empowering experiences—not just targeted ads.
Thursday, August 7, 2025 · Performics Labs Newsroom
-
GPT‑OSS 🚀 — How Truly Open LLMs Supercharge Ad‑Tech Builders
OpenAI just put 120B‑param weights in your git repo. Here’s what programmatic, search, social & e‑com engineers can build next—and how to start today.
Wednesday, August 6, 2025 · Performics Labs Newsroom
-
Routine 🔧 — Structured Planning That Lets LLM Agents *Actually* Finish the Job
A new paper shows how explicit, parameter-passing workflows slash tool-use errors in GPT-4o & Qwen3-14B. Here’s why performance marketers should care—and how to borrow the idea today.
Thursday, July 31, 2025 · Performics Labs Newsroom
-
Showrunner + Amazon — AI TV as Living Sandbox for Hyper‑Personal Ads
Amazon backs Fable Studio’s 22‑min AI episodes, unlocking personalized placements and virtual focus‑groups inside Sim Francisco. Here’s what media teams can build next.
Thursday, July 31, 2025 · Performics Labs Newsroom
-
RL-Powered LLMs — From Passive Chat to Proactive Customer Support
Reinforcement learning turns large-language models into agents that anticipate, personalise and resolve tasks on the fly. Here’s the tech, the frameworks and the playbook every CX team needs now.
Monday, July 28, 2025 · Performics Labs Newsroom
-
Google Web Guide — AI‑Organised Search Arrives
Web Guide restructures the SERP into topic clusters using a custom Gemini model and multi‑query fan‑out. Here’s what the shift from linear results to exploratory clusters means for Search, Programmatic, Social and E‑commerce.
Thursday, July 24, 2025 · Performics Labs Newsroom
-
AI Playground & Photo‑to‑Video — YouTube Shorts’ Next Attention Coup
Veo‑powered image animation, generative effects and a new AI hub are turning Shorts into the fastest, cheapest way to earn brand love — if you know how to ride the wave.
Thursday, July 24, 2025 · Performics Labs Newsroom
-
Beyond Ads: The Rise of AI‑Built Experiences in the New Attention Economy
When attention is the last scarce resource, the winning brands don’t buy impressions—they engineer immersive, AI‑driven worlds that people choose to live in.
Wednesday, July 23, 2025 · Performics Labs Newsroom
-
Google AI Mode — What Link Decay Means for Brands & Publishers
Pew finds clicks drop when AI summaries appear. Here’s how Deep Search reshapes SEO, media strategy and monetisation across Search, Social, Programmatic and E-commerce.
Wednesday, July 23, 2025 · Performics Labs Newsroom
-
MetaMCP — The Open‑Source Memory & Control Plane for Agentic Marketing
MetaMCP turns stateless LLM calls into state‑aware, cross‑channel agents by adding vector memory, workflow graphs and tool governance — all in TypeScript.
Wednesday, July 23, 2025 · Performics Labs Newsroom
-
ChatGPT Agent — Autonomous Web & Workflow Assistant Arrives
OpenAI’s new Agent can click, code, browse and build decks on its own virtual computer. Here’s why campaign planners, performance traders and content teams should care.
Saturday, July 19, 2025 · Performics Labs Newsroom
-
Gemini 2.5 Pro Lands in Google AI Mode — What Brands & Publishers Must Do Now
Google’s new AI Mode with Deep Search, Gemini 2.5 Pro and AI-powered business calls rewrites how ads, SEO and publisher traffic work.
Saturday, July 19, 2025 · Performics Labs Newsroom
-
Kimi-K2 — The 1-Trillion-Param Open Model that Nails Tool-Calling
Moonshot’s Kimi-K2 sets a new bar for agentic models: open weights, Anthropic-level function calls, and bargain-bin pricing.
Tuesday, July 15, 2025 · Performics Labs Newsroom
-
Docker Compose Gets Agent‑Ready — What It Means for LLM Workflows
One `docker compose up` now spins an entire agentic stack, with Offload minutes and serverless deploy hooks baked in.
Friday, July 11, 2025 · Performics Labs Newsroom
-
Meet Reachy 2 — Open-Source Robots Arrive on Hugging Face
A tangible LLM with arms, cameras and a direct HF API? The DIY bot wave has begun, and it reshapes how brands, creators and consumers will interact with AI.
Friday, July 11, 2025 · Performics Labs Newsroom
-
The AI Browser Wars — Why They Matter for Search & Publishers
OpenAI, Perplexity and Arc are racing to put agentic browsers on your desktop. The fallout will hit search ads, SEO and publisher revenue first.
Thursday, July 10, 2025 · Performics Labs Newsroom
-
Grok 4 — The Good, the Bad & the Ugly
Grok 4 vaults to the top of every benchmark, but its launch week was marred by “woke” tweaks, mis-attributed answers in Musk’s own voice, and a MechaHitler meltdown.
Thursday, July 10, 2025 · Performics Labs Newsroom
-
How to Scale RL to 10^26 FLOPs — A Roadmap for Reasoning Models
Jack Morris argues that reinforcement learning on Web-scale data—not bigger models—is the next leap beyond GPT-4. Here’s what that means for AI and for marketers.
Thursday, July 10, 2025 · Jack Morris (summary by Performics Labs)
-
Scrunch AXP — The Dual-Web Shortcut to AI-First Visibility
Why a lightweight proxy, not a site rebuild, may be the fastest way to own your brand’s share-of-answer across ChatGPT, Gemini and Perplexity.
Tuesday, July 8, 2025 · Performics Labs Newsroom