Deep Analysis
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The Phenomenology of Search — How Large Language Models Navigate the Cave of Second-Order Representations
AI-driven search works through two layers of mediation - how meaning is structured in language and how authority shapes which sources are trusted. We show how LLMs map meaning into geometry, and why credibility matters just as much as similarity when optimizing content.
Sunday, September 14, 2025 · 18 min
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Reasoning SEO — From Static Pages to Adaptive Knowledge Surfaces
In the GPT-5 era, SEO is no longer about static keywords. It's about reasoning systems talking to each other one seeking answers (LLMs), and one shaping content dynamically (publishers). Here's how to engineer your website for the new search economy.
Friday, August 22, 2025 · 14 min
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The Next Chapter in Marketing — From Campaign Optimization to Human Empowerment
The convergence of open-source LLMs, agentic AI, and immersive platforms is creating unprecedented opportunities for marketing practitioners to become architects of human empowerment. Here's your actionable blueprint for the transition.
Saturday, August 16, 2025 · 15 min
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LLM-Marketing Intelligent Marketing — Engineering with Adapters + Rewards in the GPT-5 Era
GPT-5 and OpenAI’s open-weights push make now the right moment to treat marketing as an LLM-native intelligent control system. Here’s the actionable blueprint (code, experiments, and measurement) grounded in Sutton’s “Bitter Lesson.”
Monday, August 11, 2025 · 12 min
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Routine‑Powered Performance — Building Structured, Multi‑Step AI Agents for Marketing
From paid‑search bid tuning to AMC audience builds, Routine shows how explicit plans & parameter‑passing make LLM agents reliable enough for production. Here’s the technical playbook.
Thursday, July 31, 2025 · 10 min
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The New AI‑Driven Web — Advertising’s Future in an Era of Agents & Attention
AI browsers, answer engines and immersive micro‑worlds are rewriting the rules of visibility. Here’s a deep dive guide to what’s changing — and the playbook every marketer needs next.
Monday, July 28, 2025 · 11 min