AI News
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Marketing to the Machines: Digital Strategy When Your Customer Has OpenClaw to Shop For Them
In a world where personal AI agents handle discovery, evaluation, and purchasing on behalf of humans, who exactly are you marketing to? The answer reshapes everything from creative to measurement to the very definition of persuasion.
Sunday, February 1, 2026 · Performics Labs Newsroom
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The Two-Layer Problem: Why Most Brands Will Be Invisible to AI Shoppers by 2027
As agentic commerce splits into inference-based and protocol-based discovery, brands optimizing for only one layer risk disappearing entirely. Here's why both matter, why most tools address neither properly, and what we're building to solve it.
Saturday, January 24, 2026 · Performics Labs Newsroom
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The Answer Independence Paradox: What OpenAI's Ad Principles Reveal About the Future of AI Commerce
OpenAI's commitment that ads won't influence ChatGPT's answers sounds genuine, however the architecture of conversational AI creates tensions that point toward a fundamentally different approach to commerce.
Saturday, January 17, 2026 · Performics Labs Newsroom
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2025 Year in Review - AI Transition That Rewired Marketing Infrastructure
From reasoning models to agentic commerce, 2025 moved AI from pilot to production. Here's what actually shipped and what to deploy in Q1 2026.
Friday, January 2, 2026 · Performics Labs Newsroom
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Agentic Commerce: The $5 Trillion Shift Rewriting How Humans Shop
From ChatGPT's 800M users having access to agentic commerce to Shopify's agentic storefronts. LLMs aren't just answering questions anymore, they're becoming the new retail front door.
Saturday, December 13, 2025 · Performics Labs
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Showrunner + Amazon - AI TV as Living Sandbox for Hyper‑Personal Ads
Amazon backs Fable Studio’s 22‑min AI episodes, unlocking personalized placements and virtual focus‑groups inside Sim Francisco. Here’s what media teams can build next.
Thursday, July 31, 2025 · Performics Labs Newsroom
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AI Playground & Photo‑to‑Video - YouTube Shorts’ Next Attention Coup
Veo‑powered image animation, generative effects and a new AI hub are turning Shorts into the fastest, cheapest way to earn brand love - if you know how to ride the wave.
Thursday, July 24, 2025 · Performics Labs Newsroom
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Beyond Ads: The Rise of AI‑Built Experiences in the New Attention Economy
When attention is the last scarce resource, the winning brands don’t buy impressions-they engineer immersive, AI‑driven worlds that people choose to live in.
Wednesday, July 23, 2025 · Performics Labs Newsroom