AI News
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How OpenAI's Realtime API is Rewriting Marketing Playbooks
From programmatic calls to social companions, OpenAI's breakthrough Voice API isn't just changing how we talk to AI—it's transforming how brands build relationships at the speed of conversation.
Friday, August 29, 2025 · Performics Labs Newsroom
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GPT‑5 🚀 — How OpenAI's Unified AI Model Empowers Digital Marketing Builders to Reimagine Human‑Centric Campaigns
OpenAI's GPT-5 merges reasoning power with everyday accessibility. Here's how programmatic, search, social & e‑commerce marketers can build empowering experiences—not just targeted ads.
Thursday, August 7, 2025 · Performics Labs Newsroom
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GPT‑OSS 🚀 — How Truly Open LLMs Supercharge Ad‑Tech Builders
OpenAI just put 120B‑param weights in your git repo. Here’s what programmatic, search, social & e‑com engineers can build next—and how to start today.
Wednesday, August 6, 2025 · Performics Labs Newsroom
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RL-Powered LLMs — From Passive Chat to Proactive Customer Support
Reinforcement learning turns large-language models into agents that anticipate, personalise and resolve tasks on the fly. Here’s the tech, the frameworks and the playbook every CX team needs now.
Monday, July 28, 2025 · Performics Labs Newsroom
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ChatGPT Agent — Autonomous Web & Workflow Assistant Arrives
OpenAI’s new Agent can click, code, browse and build decks on its own virtual computer. Here’s why campaign planners, performance traders and content teams should care.
Saturday, July 19, 2025 · Performics Labs Newsroom
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Grok 4 — The Good, the Bad & the Ugly
Grok 4 vaults to the top of every benchmark, but its launch week was marred by “woke” tweaks, mis-attributed answers in Musk’s own voice, and a MechaHitler meltdown.
Thursday, July 10, 2025 · Performics Labs Newsroom