Skip to content

💡 TL;DR - This All-Hands builds on Memory & Agency to explore how LLMs infer human goals from structured context.
We’ll use this theory to prototype “Intent-Recognition Agents” for marketing - systems that understand why a user acts, not just what they click.
The article below is your foundation for the MCP Hackathon Winter 2025, where you’ll apply these ideas to build real-world, agentic applications.


🧭 From Memory to Intention

In Phenomenology of Search we studied the geometry of meaning.
In Memory & Agency we gave models a sense of continuity.
Now we shift to the human goal itself - how intention emerges, and how LLMs can model it through Context-Conditioned Intent Activation (CCIA).

Hypothesis:
LLMs can reliably define and predict human intention when and only when the prompt provides enough structured situational context to activate the latent sub-manifolds of human social-goal patterns.

Read the full deep-dive:
👉 The Geometry of Intention - How LLMs Predict Human Goals in Marketing Contexts


🛠️ Build-In-Public Sprint - “Intent Recognition Agents”

Goal: Prototype an MCP-compatible agent that can read behavioural context and infer user intention with confidence scoring.
You’ll connect theory to practice in one of two tracks.

🔧 Track A - Building MCP (Protocol Side)

StepDeliverableHints
1MCP Server for intent-classificationBase on Gradio 6 MCP docs
2Context-Capture SchemaUse the 5-dimension template from the article
3CCIA Prompt TemplateCalibrate confidence > 0.7 = “High Intent”
4Integration TestConnect to Claude Desktop / Cursor via MCP
5Demo Video (≤90 s)Show live classification + reasoning trace

🤖 Track B - MCP in Action (Agent Side)

StepDeliverableHints
1Full agent app (Gradio Space)Uses your MCP server or public tools
2Intent DashboardVisualise confidence, context, next-actions
3Pattern Discovery ModuleCluster 100+ sessions → archetypes
4Activation LogicMap intents → personalised responses
5Demo Video (≤90 s)Show end-to-end inference & adaptation

Recognition: Submit to Track 2 - MCP in Action of the official Hugging Face hackathon.
Internal showcase winners get featured in our December Labs Showcase.


🏆 Hackathon Details - MCP 1st Birthday (Hosted by Hugging Face + Anthropic)

  • Dates: Nov 14 – Nov 30 2025
  • Tracks: Building MCP · MCP in Action
  • Prizes: $15 000 + API credits + sponsor bonuses
  • Register: 👉 Join the Hackathon
  • Community: Discord → #agents-mcp-hackathon-winter25🏆

Why join?
MCP is now mainstream - adopted by OpenAI, Microsoft & Google DeepMind.
This is your chance to build agents that reason, plan, and infer goals using the Geometry of Intention framework.


✅ Acceptance Criteria

  • Context Conditioning - supply ≥ 4 context dimensions per inference.
  • Confidence Calibration - expose numeric certainty in output.
  • Intent Taxonomy - 5–8 clearly defined labels per domain.
  • Pattern Discovery - cluster ≥ 500 classified sessions.
  • Activation Demo - show one real campaign / UX action responding to intent.

Bonus

  • Visualization of latent intent space (2-D projection)
  • Integration with existing marketing data pipelines (GA4, DV360, Meta)
  • Reusable CCIA prompt library for MCP tools

💬 Discussion Prompts

  • How does “context-conditioned activation” differ from classic personalization?
  • Where should we draw the ethical line between prediction and manipulation?
  • Could intent-recognition agents cooperate - sharing patterns without leaking PII?
  • How might CCIA reshape search, programmatic, and e-commerce strategy in 2026?

Add your thoughts in the comments or our internal #intent-geometry channel.


📚 Reference Pack


🚀 Call to Action
Use the Geometry of Intention framework to design agents that infer, not assume.
Build your prototype during the MCP Hackathon Winter 2025 - and show the world how marketing systems can finally understand what people mean when they act.

Discussion & Idea Voting

Up-vote next week’s build idea by reacting with 👍 to any comment.

Published on Sunday, November 9, 2025