Empowering Marketing Agents — Build Open-Source LLM Assistants for Real Users

💡 TL;DR — We’re fundamentally redefining marketing: from supporting brand sales to empowering human flourishing. Instead of optimizing for conversions, we’re building assistants that help real people achieve intrinsic needs like love, wealth, and health—the core pillars of human happiness. This is marketing as social entrepreneurship: brands pay because fulfilled humans create exponentially more value than isolated consumers. Ship an open-source assistant that genuinely helps someone reach a meaningful goal, then connect that empowerment to brands willing to invest in human potential.

🌟 The Paradigm Shift: From Brand-Centric to Human-Centric

Traditional Marketing: Brand → Message → Consumer → Sale
Empowerment Marketing: Human Need → Individual Goal → Supported Journey → Shared Value

We’re moving from “How do we sell more?” to “How do we help humans thrive?” The simple idea: when people achieve their authentic goals, they generate more economic and social value than any campaign could extract.

The Three Pillars of Human Happiness

Every human goal maps to fundamental needs:

• 💝 Love — Connection, belonging, relationships, community
• 💰 Wealth — Security, freedom, resources, capability
• 🏥 Health — Vitality, energy, mental clarity, longevity

Your assistant should identify which pillar drives your user’s goal, then create genuine progress toward it.

🗺️ How to Navigate This Page

1. Watch the 3-min explainer video (see top of page).
2. Pre-read the anchor paper: Milo — Open-source LLM virtual humans for XR.
3. Open the NotebookLM pack: https://notebooklm.google.com/notebook/0ed8757f-6323-43a7-bc3a-21123d1dfd3d.
4. Context articles:
   • Deep Analysis — The Next Chapter in Marketing — From Campaign Optimization to Human Empowerment
   • Prior Deep Analysis — LLM-Marketing Hybrid — Adapters + Rewards
5. Discuss & vote in comments at the bottom of this page.
6. Build the challenge — pick a track below.

🛠️ Build-In-Public Sprint (14 days)

Goal: Ship a minimal, testable empowerment assistant that genuinely improves someone’s life trajectory in love, wealth, or health.

Track A — Coach (Web/Mobile)

A helper that identifies authentic human goals and creates sustainable progress systems (study plans for career growth, relationship building, health optimization, financial literacy).

Track B — XR Assistant (Unity/VR)

Embodied companion that helps users practice real-world skills for love, wealth, and health in safe virtual environments.

Recognition: Submit to both Devposts for public prizes and showcase internally as pioneering human-centered innovation.

🏁 Devpost Links

• OpenAI Devpost Hackathon: https://openai.devpost.com/
• MHCP Open-Source Competition: https://mhcp-open-source-competition.devpost.com/

Tip: Frame your submission around human empowerment metrics, not just technical achievements.

✅ Acceptance Criteria & Scoring

Required

• Clear human transformation goal mapped to love/wealth/health + authentic progress metrics.
• Working demo showing real improvement in someone’s life trajectory.
• Ethical safeguards: respects human agency, avoids manipulation, celebrates authentic growth.
• Impact measurement: evidence of genuine human flourishing, not just engagement.

Bonus

• Brand alignment pathway: clear connection between human empowerment and brand value creation.
• Community impact: how individual transformation ripples outward to family/community.
• Scalable empowerment: systems that help humans help other humans.
• Open-source commitment: tools that democratize human potential development.
• Social proof: testimonials from users whose lives genuinely improved.

🤔 Discussion Prompts

• How do we measure genuine human flourishing vs. superficial engagement metrics?
• What’s the difference between empowerment and manipulation in AI-assisted goal achievement?
• Which brands are ready to invest in human potential rather than just customer acquisition?
• How do we scale individual transformation into community-wide positive change?
• What safeguards prevent empowerment marketing from becoming sophisticated coercion?

📚 Pre-reads & Reference Pack

Human-Centered Design & Empowerment

• Frontiers in VR (2025): Milo — LLM virtual human open-source platform
• arXiv: IllusionX — MR personal companion
• arXiv: Personality in Digital Humans for VR (§2)

Agent Internals & Memory

• ReAct — https://arxiv.org/abs/2210.03629
• Generative Agents — https://arxiv.org/abs/2304.03442
• MemGPT — https://arxiv.org/abs/2310.08560

Measurement for Human Impact

• Contextual Bandits (LinUCB/Yahoo!) — https://arxiv.org/abs/1003.0146
• Doubly-Robust OPE — https://arxiv.org/abs/1802.03493
• CUPED & Always-valid testing — https://arxiv.org/abs/2312.02935

🚀 Ready to Transform Marketing? This isn’t about building another chatbot—it’s about proving that when we genuinely empower humans to achieve their deepest goals, we create value that transcends traditional marketing ROI. Build something that makes someone’s life better. Show us the human impact, then help us connect that transformation to brands ready to invest in human flourishing rather than just consumer behavior. The future of marketing is human empowerment as a service.